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How Beauty Brands Can Navigate Rising Google Ad Costs

It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
The cost of advertising on Google for beauty brands rose faster in the third quarter than other product categories thanks to increased competition. Getty Images.
The cost of advertising on Google for beauty brands rose faster in the third quarter than other product categories thanks to increased competition. Getty Images.

Prices are rising across industries, with the cost of everything from shipping to advertising increasing for consumers and brands. For beauty brands, some of those increases have been particularly acute.

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