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In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.
Against a cooling market and a competitive online landscape, brands are doubling down on their professional credentials to stand out. Leveraging hair stylist support takes consultative work and planning.
As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.
Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
