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Agenda-setting intelligence, analysis and advice for the global fashion community.

For Haeckels, the Future of Beauty Goes Beyond Natural

Amidst a battle over the meaning of “natural” and “clean” beauty, the Estée Lauder-backed skincare brand is betting on lab-grown ingredients to propel its growth.
A set of shelves in one of Haeckels' stores displaying candles, soap and skincare with bioreactors of spirulina on the top-most shelf.
British skincare brand Haeckels' latest launch features ingredients grown in in-store bioreactors. (Haeckels)

It started with goo.

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Further Reading

What Happens When Consumers Don’t Trust ‘Clean’

‘Clean’ products have been a driving force in beauty for years. But with no universal standards, the confusion surrounding that label is threatening both its use as a measure of product safety and in marketing.

Fashion’s Biological Revolution

The fashion and beauty industries will benefit from a biological revolution that could transform value chains, change society and potentially mitigate pressure on the environment. As scientific breakthroughs unfold, we expect more partnerships between large brands and start-ups, deeper research, and increasing commercialisation of these ground-breaking innovations.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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