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Agenda-setting intelligence, analysis and advice for the global fashion community.

Opinion: Creatives Should Not Fear the AI Revolution

Generative AI tools take the toil out of image-making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.
Past Life 2021
Makeup artist Isamaya Ffrench and photographer Ben Cullen Williams collaborated on Past Life (2021), a film produced using thousands of portraits and a generative adversarial network, or GAN. (Ezra Miller)

I’ve built my career on making images — painstakingly painted or posed, often over weeks of planning and days of on-set sweat. Now, here comes a suite of tools that can make them in seconds based on no more than a sentence or two.

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