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Agenda-setting intelligence, analysis and advice for the global fashion community.

Gen-Z Is Already Worried About Looking Old

Despite being known for their body positivity and authenticity, young people are buying into anti-aging products and procedures more than ever and earlier than ever. How will they grow old?
Gen-Z is already thinking about aging.
Gen-Z is already thinking about ageing. (BoF Collage/ TikTok)

Influencer Emma Brooks never really worried about ageing — until she turned 20.

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Further Reading

Botox Beauty Bars Are Seeing a Zoom Boom

After years of steady growth, medical spas such as Ject, Ever/Body and Alchemy 43, which claim to democratise cosmetic treatments like Botox, are seeing an explosion of interest.

Why a Gen-Z Beauty Brand Is Selling Anti-Aging Products

Skin and hair care line SpoiledChild, which shares a parent company with Il Makiage, has the look of a brand targeting teens but a price point and products that seem intended for an older audience. Is it possible to straddle both worlds?

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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