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Function of Beauty Finds New Chief Executive in Laura Mercier President

After a $150 million investment from L Catterton, the custom hair care brand is ramping up hiring and has its sights set on global growth.
Function of Beauty has rounded out its C-suite following a $150 million funding round. Courtesy
Function of Beauty has rounded out its C-suite following a $150 million funding round. Courtesy
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BoF PROFESSIONAL

Function of Beauty, the brand best known for creating custom hair care formulas, has named Alexandra Papazian chief executive. Papazian, a longtime L’Oréal executive who most recently held the role of president at Shiseido-owned Laura Mercier, takes the reins from Function of Beauty co-founder Zahir Dossa, who will move into the role of executive chairman.

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Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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