Agenda-setting intelligence, analysis and advice for the global fashion community.
It almost sounds almost naive to say that the underground performance artists known as drag queens are in no small part responsible for the 21st century beauty boom, i.e. contouring, cut creases and maybe Kim Kardashian.
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As Pride month kicks off, some brands have eschewed rainbows for a more subdued take on LGBTQ+ activism.
Brands, retailers and their employees are negotiating a new approach to diversity, equity and inclusion initiatives for the Trump era — and that often means avoiding the term itself.
Early data indicates Target and Walmart’s store traffic has declined since their DEI exit, while Costco’s has grown, signalling that we may be entering a new era of consumer boycotts.
Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
