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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Deodorant Be a Luxury Product?

Deodorant makers like Salt and Stone or Papatui are infusing their formulas with high-quality scents to elevate their offering amid a greater perfume boom — and a looming sense of fine fragrance fatigue.
A stick of Salt and Stone Santal and Vetiver deodorant
Salt and Stone's stick deodorant, distilled with perfume-quality fragrance, has become the number one deodorant on Amazon at a premium $20 price point. (Salt and Stone)

For decades, the number one prestige body product in the US has not been a pricey cellulite lotion or an ultraluxe bath oil, but a deodorant that was minted in 1994.

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Further Reading

The Fragrance Market’s Squeezed Middle

Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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