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Farfetch Is Buying Violet Grey: Here’s Why

The luxury fashion platform sees an opportunity in beauty that has eluded many others.
Farfetch is buying the Los Angeles-based beauty retailer Violet Grey.
Farfetch is buying the Los Angeles-based beauty retailer Violet Grey. (Farfetch)

Farfetch announced on Friday that it would acquire Violet Grey,

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Further Reading

Breaking Down Farfetch’s Big Beauty Play

As the luxury marketplace draws up plans to dive head first into the lucrative beauty category in 2022, a potential tie-up with Violet Grey is just the tip of the iceberg. Will its ambitious strategy work?

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