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Facing Wellness Overload, Supplement Brands Get Creative

After a period for oral supplements, market changes in funding and the consumer landscape require wellness brands to adapt their businesses to keep growing.
To combat pill fatigue, Love Wellness released two new products under its "Bye, Bye Bloat" umbrella.
To combat pill fatigue, Love Wellness released two new products under its "Bye, Bye Bloat" umbrella. (Courtesy)
By
  • Emma Sandler

In just four years, digitally-native vitamin seller Care/of went from a $225 million valuation to closing its doors entirely.

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Further Reading

How ‘Anti-Spas’ Sell Wellness to Men

Remedy Place, a luxury social wellness club, has completely rebranded the spa experience with an eye on the male demographic. This year, the company has an ambitious plan to expand starting with its third and largest 7,400-square-foot club in New York’s SoHo neighbourhood this spring and an upcoming product line that brings self-care into the home.

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