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Agenda-setting intelligence, analysis and advice for the global fashion community.

Exclusive: Glow Recipe Launches Skincare-Based Makeup

The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.
On a pink background, an artful cascade of blush bottles are displayed, their labels reading Glow Recipe Watermelon Niacinamide Dewy Flush.
Glow Recipe's Dewy Flush is a skincare-forward formulation that announces the brand's launch into color cosmetics. (Glow Recipe)

Whatever you do, don’t call it a blush.

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Further Reading

Korean-American Brands Lean Back Into K-Beauty

TikTok’s K-beauty obsession has inspired brands like Glow Recipe, Then I Met You and Peach & Lily to embrace their Korean beauty origins as international retailers renew their interest in the category.

Unravelling the K-Beauty Paradox

South Korea is one of the world’s leading exporters of beauty products but the narrow definition of ‘K-beauty’ in international markets means many exciting brands in Seoul have yet to go global.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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