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Glossier Set to Return to Physical Retail, Open Stores Globally

After announcing Glossier would permanently shutter its stores last summer, founder Emily Weiss talks to BoF about plans to re-imagine the brand’s offline footprint.
Glossier's Seattle pop-up. The brand will open its first new permanent location in the city. Courtesy Glossier.
Glossier's Seattle pop-up. The brand will open its first new permanent location in the city. Courtesy Glossier.

When Glossier’s London pop-up opened in November 2019, it had so many visitors in its opening weeks that the company quickly extended its three-month long lease to a year.

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