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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Seemingly Every Male Celebrity Suddenly Has a Beauty Line

Evan Mock, Harry Styles, Brad Pitt, Jared Leto and many more famous men are banking on the blurring gender binary, or simply the novelty factor, to propel their brands to the top of a crowded market.
Evan Mock is the latest male celebrity to venture into beauty.
Evan Mock unveils Good Weird.

When Evan Mock seeded his new brand, Good Weird, to friends, the actor, skater and Calvin Klein ambassador included smooth silver tubes of bronzer and under-eye gel, plus a tiny toy skateboard.

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