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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Beauty Brands Need to Know About the EU’s Regulation of Retinol

The European Commision has put one of the skin care industry’s most popular ingredients under review. If the new law passes, brands will have up to 3 years to reformulate existing products and take a new approach to their ever-expanding international portfolios.
Skincare, facial and woman with beauty, product and skin, wellness and grooming with retinol, serum and collagen. Face, girl and model relax pamper treatment, mask and acne cosmetics, oil and vitamin
EU Retinol (Shutterstock)

Retinol’s popularity may be ageless, but the ingredient has courted regulatory scrutiny.

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Further Reading

Gen-Z Is Already Worried About Looking Old

Despite being known for their body positivity, young people are buying into anti-ageing products and procedures more than ever and earlier than ever. How will they grow old?

Beauty’s “Ageing” Rebrand That Never Was

Euphemisms like “pro-aging” and “anti anti-aging” exist to obscure the fact that the beauty industry is selling the same creams and tonics meant to enhance one’s appearance. It may be time for a new approach.

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