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Agenda-setting intelligence, analysis and advice for the global fashion community.

Estée Lauder Companies Says Its Turnaround Is Working — Slowly

The company’s recovery plan is underway, and green shoots are appearing in key areas like China. But its core brands are still struggling, and competition is stacking up.
An Estee Lauder store
Estée Lauder Companies' turnaround plan is underway, but headwinds persist. (Getty)

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Further Reading

Can Estée Lauder Win Over the Modern Beauty Consumer? | The Debrief

As the beauty conglomerate struggles with falling sales and rising competition, new CEO Stéphane de La Faverie is implementing a strategic overhaul to modernise the company. The Debrief unpacks how the company’s family-controlled structure, market shifts and evolving consumer expectations are making his task difficult.

Estée Lauder Companies' Makeover Begins

In order to reverse its sales decline, the company is reportedly considering selling off poorer-performing, lower-margin brands and cutting other costs. Investors want to see the fat trimmed, and more room created for future growth.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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