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Eredi Zucca Launches Fragrance, Plots Global Expansion

As the fragrance category continues to grab interest across demographics, the Milanese grooming line, backed by Rhode investor D Capital, debuts a luxury collection.
Eight fragrance bottles lined up
Eredi Zucca's fragrance line includes eight scents. (Courtesy)
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BoF PROFESSIONAL

On Monday, luxury grooming company Eredi Zucca released its first line of eight fragrances, priced at $325 for a 100ml. The fragrances have been created by a series of renowned perfumers including Blaise Mautin and Luca Maffei, and are inspired by Eredi Zucca’s barbershop in Milan, as well as the city itself. The line will be available through its e-commerce store and its Milan flagship location.

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About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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