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Can a Cult Perfumer Go Global?

Following its acquisition by Manzanita Capital last year, Brooklyn-based fragrance brand D.S. & Durga must balance its grassroots appeal and devoted following with the demands of worldwide distribution.
DS & Durga
The brand’s popularity has long been driven by its unique scents, which the founders call “armchair travel.” (D.S. & Durga)

Unlike traditional perfumers, David and Kavi Moltz aren’t looking to follow in the footsteps of fragrance giants. They are, instead, hoping to replicate the success of rock band The Rolling Stones.

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About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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