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Does Every Makeup Brand Need a Skin Care Line?

Morphe, Huda Beauty and other colour cosmetics lines are investing heavily in skin care, but successfully making the leap from one category to the other requires finesse.
Hourglass is the latest cosmetics brand to enter the booming skin-care market | Source: Courtesy
Hourglass is the latest cosmetics brand to enter the booming skin-care market | Source: Courtesy (RICARDO LOZANO)

When makeup label Hourglass quietly launched a moisturiser and serum seven years ago, the plan was never to make skin care a focus, said founder and chief executive Carisa Janes.

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