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Agenda-setting intelligence, analysis and advice for the global fashion community.

How the Body Scan Became a Luxury Product

New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
A man getting a 360 body scan skin check at Neko Health
One of Neko Health's most innovative body scan offerings is a 360-degree camera that performs a dermatological skin check. (Jonas Lindström)

On a chilly morning in early January, beneath the blue sky of a new year, a small group of Londoners waited in the lobby of an office clinic to have their bodies read to them like stories.

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Further Reading

The Themes Shaping Wellness in 2026

Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.

Opinion: How Wellness Became Toxic

If social media has amplified the “clean” beauty movement, it has also exposed it to poisonous misinformation, writes Lindsay Dahl.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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