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How Dior Made Sauvage the World’s Number One Fragrance

The scent’s success runs deeper than Johnny Depp. LVMH’s hefty investments in advertising, retail and a full range of Sauvage products have propelled its growth.
Dior has built out dedicated displays to support sales of its best-selling Sauvage range.
Dior has built out dedicated displays to support sales of its best-selling Sauvage range. (Shutterstock)

Dior’s Sauvage fragrance is enjoying a moment in the spotlight, but not only for the reasons a casual tabloid reader might think.

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