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Chanel’s Beauty Business Could Be Majority DTC ‘Within A Few Years’

CFO Philippe Blondiaux told BoF the division’s e-commerce sales grew 32 percent last year. The French luxury brand also opened 50 new stand-alone beauty boutiques as it reduces its historic dependence on wholesale partners.
Chanel's free-standing beauty story in Paris' Marais district. Courtesy.

Chanel’s beauty and fragrance business, which has historically been dominated by wholesale, could become majority direct-to-consumer within a few years as the French luxury giant invests in e-commerce and rolls out more standalone cosmetics boutiques, chief financial officer Philippe Blondiaux said.

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