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Can Upcycling Gain Mainstream Traction in Beauty?

A growing number of skin care and makeup brands are using upcycled ingredients in their formulations, opening up a potential new path for circular beauty — but one rife with challenges.

Beauty brands Circumference, Farmacy and St. Rose. Courtesy.

By

Joan Kennedy

07 July 2021

BoF PROFESSIONAL

Belinda Smith has always used natural ingredients in products for her fragrance brand St. Rose, founded in 2018. But in 2020, in developing the perfume “Vigilante,” she went a step further and incorporated upcycled ingredients, including wood shavings from Moroccan cabinetry and already-pressed rose petals, which both had been destined for the trash.

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About the author

Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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Beauty

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Direct-to-Consumer

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