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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Halal Cosmetics Ride the Clean Beauty Wave?

Halal cosmetics are gaining traction beyond the core demographic of observant Muslim consumers thanks to the vegan and ethical beauty movements. But running a halal brand has its challenges.
Duck Cosmetics' Barbie collaboration. Duck Cosmetics.
Duck Cosmetics' Barbie collaboration. Duck Cosmetics.

When Vivy Sofinas Yusof, co-founder of Kuala-Lumpur-based modest fashion e-tailer Fashionvalet, decided that she wanted to start an in-house beauty brand four years ago, there was little doubt that it would be halal.

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