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Can Farfetch Compete in Beauty?

The luxury fashion platform is coming at beauty from all sides — as a marketplace, a retailer and with its own brands, starting with Off-White.
Farfetch beauty campaign.
Farfetch launched its beauty marketplace on April 20. (Farfetch)

Until last fall, few had heard of Eighth Day or its “Regenerative Serum,” a blend of 24 “bioidentical” ingredients that costs $325 for a one-ounce bottle.

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