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Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession

As the fight for teen relevancy and wallet share intensifies, the Coty-produced fragrance line will launch an all-new collection of affordable body mists.
Calvin Klein ad campaign
The new range will launch on July 1. (Courtesy)

Since its launch of Obsession and Eternity perfumes in the ‘80s, Calvin Klein created the modern fragrance playbook. Now, it’s playing catch-up.

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About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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