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Why There Are Growing Calls for Beauty Product Regulation

The growing popularity of science-backed beauty and wellness offerings has experts calling for regulation to distinguish genuinely innovative products from those selling false claims.
Skincare, facial and woman with beauty, product and skin, wellness and grooming with retinol, serum and collagen. Face, girl and model relax pamper treatment, mask and acne cosmetics, oil and vitamin
From medical-grade serums to gut-boosting yoghurts filling shelves, the “science bit” has taken over. (Shutterstock)

Jennifer Aniston once said: “Here comes the science bit … concentrate” when selling shampoo in the late 1990s. But with everything from medical-grade serums to gut-boosting yoghurts filling our shelves, the “science bit” has truly taken over.

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Further Reading

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.

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