Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Byredo’s Ambitions to Become Beauty’s Next Megabrand

The luxury beauty brand has entered a new phase, almost doubling sales and launching cosmetics. With a skin care debut on the horizon, can the niche fragrance label turn itself into a true beauty powerhouse?
Byredo entered a new phase of growth over the pandemic, almost doubling sales to reach €119 million.
Byredo entered a new phase of growth over the pandemic, almost doubling sales to reach €119 million. (Kacper Kasprzyk )

Luxury

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Inside the High-End Perfume Boom

From fast-growing pure players like Amouage and Byredo to top-end launches from luxury's biggest names, the world of niche fragrances is getting a whole lot bigger.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON