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Agenda-setting intelligence, analysis and advice for the global fashion community.

Burberry’s Big-Time Bet on Beauty

Today’s launch of My Burberry, the British fashion brand’s latest fragrance, is just one step in the company’s broader plan to tap the beauty category.
'My Burberry' campaign starring Cara Delevingne and Kate Moss | Source: Burberry/Mario Testino
By
  • Lauren Sherman

LONDON, United Kingdom — 

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