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Agenda-setting intelligence, analysis and advice for the global fashion community.

Just Dough It!

The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of ‘comfort commerce’ — and a potential link to the rise in #SkinnyTok content.
An image of Snif Crumb Couture fragrance laying on a bed of croissants
Crumb Couture, a "croissant-inspired" fragrance from former DTC-only darling Snif, recently launched at over 1400 Ulta Beauty stores to great fanfare. (Snif)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a Lindsay Lohan comeback prediction.

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Further Reading

The Aqua-for You Page

Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?

And It Was All Yellow…

Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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