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Bobbi Brown: I Still Believe in Miracles

The makeup artist and serial entrepreneur was finally ready to start her next venture. First, she needed a hero.
Brown writes about her decision to launch Jones Road, among other anecdotes from her career, in 'Still Bobbi'.
Brown writes about her decision to launch Jones Road, among other anecdotes from her career, in 'Still Bobbi'. (Mary Sue Rucci Books)
By
  • Bobbi Brown
BoF PROFESSIONAL

The makeup artist Bobbi Brown is a master of cosmetic invention. Few of her ilk can turn their singular perspective into a hundred million-dollar enterprise; nobody else has done it twice, except for Brown, who launched her eponymous brand in 1991 and her second act Jones Road in 2020.

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Further Reading

How Jones Road Used AI for Its Biggest Campaign Ever

The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.

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