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How Black Beauty’s Class of 2020 Is Navigating a Tough Market

Recipients of Glossier’s 2025 grants for Black founders spoke to The Business of Beauty about how they’ve sustained growth and built resilience after the hype died down.
Glossier's 2025 grantees: Chaneve Jeanniton, Rose Ingleton, Aasiyah Abdulsalam and Vernon Yancy.
Glossier's 2025 grantees: Chaneve Jeanniton, Rose Ingleton, Aasiyah Abdulsalam and Vernon Yancy. (Courtesy/BoF Team)

It’s a striking statement in 2025’s troubled beauty landscape: “This has been our best year yet,” said dermatologist and beauty founder Rose Ingleton of her namesake skincare brand.

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Further Reading

Amid Black Beauty Brand Closures, Glossier Ups Financial Support

Two of the brand's previous grantees — The Established and Ceylon — which each received a $50,000 infusion from Glossier just years ago, have closed their businesses due to a rough financial climate. With fresh injections of capital, the beauty label is hoping it can help others avoid the same fate.

How to Raise Money as a Black Beauty Brand

Black founders carry a markedly higher burden when it comes to educating investors on the value and viability of their business ideas — but there is an art and science behind knowing when your brand is ready and what kind of investors will be the best fit.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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