Agenda-setting intelligence, analysis and advice for the global fashion community.

Big Beauty Bets on Standardised Eco-Scores. Will It Pay Off?

L’Oréal, Nivea and Neutrogena are rolling out new environmental labelling in a bid to stay ahead of anti-greenwashing regulations and give them an edge with consumers.

A smiling woman holds a pot of Nivea anti-wrinkle cream against a backdrop of a blue sky with puffy clouds. In the foreground, an environmental label gives the product an impact score of B. — Big beauty brands like Nivea are rolling out a new environmental scoring label on select products. (Nivea/BoF)

Sarah Kent

15 July 2025

BoF PROFESSIONAL

For more than a quarter of a century, Nivea’s Q10 anti-aging products have been a drugstore staple. The affordably priced day cream has an army of dedicated fans, who swear by its wrinkle-reducing properties and ultra-affordable price point. Now

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Brands Struggle to Get Sustainability Marketing Right

This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.

Sustainability Takes a Back Seat, Even at Sustainable Fashion Brands

In a challenging market, a generation of brands that helped pioneer 'sustainable fashion' are shifting their sales pitch, letting design, not values, do the talking.

The Many Faces of Clean Beauty

In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.

About the author

Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

In This Article

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Beauty

Organisations

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.

The Business of Beauty Global Awards: An Update on 2025’s Winners

Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.

Is Harper Beckham Beauty’s Next It Founder?

This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.

Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

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