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Beyonce’s New Hair Care Line Enters a Market Craving Disruption

The fragmented nature of the market for hair care products directed at Black women theoretically gives entrepreneurs an opening.
Seven containers of products from Beyoncé's new hair care brand Cécred.
Products in the lineup of Beyoncé's new hair care brand Cécred. (Cécred)

Following a series of Instagram teases dating to May,

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