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The Best of BoF 2025: All’s Well That Spends Well

From members clubs and longevity tech to supplements and wearables, wellness remained a premium offering for high-income consumers in 2025.
To demonstrate the top wellness themes of 2025, a graphic artist rendered a selection of products -- including Chobani's 30g protein meal drink, Being Frenshe's "mood-lifting" body mists and David Beckham's drinkable IM8 supplement -- across a background of wellness spas.
(BoF Team)

Health may be the greatest wealth, but wellness is the wealthy’s favourite luxury item.

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