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The Best of BoF 2024: The Big Beauty M&A Year That Wasn’t

Despite a raft of attractive, buzzy brands beginning sales processes, many of beauty’s big conglomerates didn’t open their wallets this year.
Mario Dedivanovic’s Makeup by Mario is the latest beauty label said to be exploring an exit. But with so many lines in market and so few potential acquirers ready to pull the trigger, what are the realistic outcomes?
Despite a raft of attractive, buzzy brands beginning sales processes, many of beauty’s big conglomerates didn’t open their wallets this year. (Getty Images)

This year’s expected wave of beauty deals was somewhat

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