Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Best of BoF 2024: Fragrance Defies the Beauty Slowdown

Fragrance was a standout category in 2024 amid slowdowns in the greater beauty and luxury fashion industries as brands of all types (and price points) joined the scent business, niche labels scored investments and mass perfumes drove global trends.
A woman in a yellow swimsuit sprays a bottle of Sol de Janeiro perfume mist.
Sol de Janeiro has seen booming body spray sales. (Sol de Janeiro)

While luxury fashion sales faltered and beauty’s previously rapid growth

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

In a Pricing Pinch, Mass Beauty Brands Get Creative

Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

In a Pricing Pinch, Mass Beauty Brands Get Creative

Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON