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Beauty’s Opportunity in Women’s Sports

With the Paris Olympics on the horizon and viewership for women’s sports growing, the time is ripe for beauty brands to tap the power of female athletes.
The WNBA's Izzy Harrison, a player for the Chicago Sky, stars in a campaign for Glossier.
The WNBA's Izzy Harrison, a player for the Chicago Sky, stars in a campaign for Glossier. (Glossier)
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After leaving the University of Kentucky to go pro in 2018, track star Sydney McLaughlin-Levrone signed with entertainment agency WME, which represents major celebrities like Jennifer Garner and Meghan Markle, in hopes of inking brand partnerships that went beyond the traditional athlete shoe deal.

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