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Beauty’s Big E-Sports Opportunity

Brands must think beyond surface-level marketing to tap a world with its own rulebook.
Gaming is experiencing a surge in growth amongst women and beauty brands are eager to get involved.
Gaming is experiencing a surge in growth amongst women and beauty brands are eager to get involved. Shutterstock.

In May,

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The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


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