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Agenda-setting intelligence, analysis and advice for the global fashion community.

Beautycounter Will Not Return Until Late 2024

According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.
Inside Beautycounter's first store in New York City.
Beautycounter's brick-and-mortar stores are currently closed. (Courtesy)

Beautycounter is postponing its relaunch deeper into 2024, according to an internal email viewed by

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The Many Faces of Clean Beauty

In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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