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Inside Beauty’s Uneven Travel Retail Rebound

A recovery is still out of reach in Asia, but other regions and channels see a spending surge.
Dior's new travel retail boutique at JFK Airport in New York, featuring bottles of fragrance. (Courtesy)
Dior's new travel retail boutique at JFK Airport in New York. (Courtesy)
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BoF PROFESSIONAL

Just before the Thanksgiving holiday, LVMH-owned Dior opened a new La Collection Privée fragrance boutique at JFK Airport, one of its first monobrand travel retail spaces dedicated to fragrance worldwide. The outpost signalled a marked shift from the line’s previous strategy, one that long centred on Asia.

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Further Reading

How to Tap Luxury’s Hainan Opportunity

Even after China's borders reopen to international travel, holiday-makers will continue flocking to the luxury resorts on this tropical island renowned for duty-free shopping and golden sand beaches.

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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