Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Beauty Reviews Were Already Suspect. Then Came Generative AI.

The technology is making it easier than ever to create fake reviews, creating more risk of shoppers being taken in by bogus testimonials.
Technology is making it easier than ever to create fake reviews faster, better and at greater scale.
Technology is making it easier than ever to create fake reviews faster, better and at greater scale. (Shutterstock)

For beauty shoppers, it was already hard enough to trust reviews online.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON