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Agenda-setting intelligence, analysis and advice for the global fashion community.

Beauty E-Commerce Is Broken

Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare and fragrance are facing multiple headwinds.
A cartoon of online shopping.
Beauty's big e-commerce slowdown is well underway. (Shutterstock)

For online retailers, beauty has become a losing game.

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Further Reading

How Should We Feel About Tweens at Sephora?

There’s something both innocent and concerning about 13-year-olds’ obsession with skincare. Kids will always want to find new ways to express themselves, but the beauty industry has a responsibility to protect its youngest customers.

How to Launch a Black Beauty Brand

In a three-part series, The Business of Beauty explores how Black founders Monique Rodriguez, Danessa Myricks and more built, launched and scaled their multi-million-dollar businesses. In part one, a look at how these entrepreneurs found their niche and harnessed early lessons that were critical to their growth

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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