Agenda-setting intelligence, analysis and advice for the global fashion community.
One morning in July, a group of fashion and beauty publicists gathered on Zoom for a masterclass on how to get their clients featured on the newsletter-based social media platform Substack.
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Correspondent Mike Sykes explains why he's bringing The Kicks You Wear newsletter to The Business of Fashion as the sports and fashion industries continue to collide in unique ways.
Brands, podcasters and influencers with massive followings are joining the platform. But some veterans say that growth comes at a price.
Fashion newsletters have won loyal followings, but beauty authors are still finding their footing between commentary and shopping links.
Parizaad Khan is a contributing writer at The Business of Fashion. Khan is a freelance beauty and lifestyle editor based in New York.
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
