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How Beauty Brands Are Preparing for 2023

As companies plan for another turbulent year, they are emphasising value, taking bigger retail bets and remaining optimistic.
D.S. & Durga's Bistro Waters fragrance launched in 2022.
D.S. & Durga's Bistro Waters fragrance launched in 2022. (Courtesy of D.S. & Durga)

David Moltz, co-founder and perfumer of D.S. & Durga, described the fragrance brand’s late 2019 debut in Russia as the “best launch party.”

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Further Reading

Gen-Z Beauty Brands Grow Up

A number of brands targeted at younger consumers — armed with loud, colourful branding and fresh capital — have to think about what comes next.

About the author
Priya Rao
Priya Rao

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF’s beauty and wellness coverage.

In This Article

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