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Bath & Body Works' Enduring Formula for Success

The success of Bath & Body Works often gets overlooked amidst all the dramatic headlines about Victoria’s Secret and parent company, L Brands. But the mall chain is thriving in an environment in which it has little competition.
Bath & Body Works store
Bath & Body Works (Shutterstock)
By
  • Cheryl Wischhover

NEW YORK, United States —

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