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Balenciaga Launches New Fine Fragrance Collection

Inspired by an original perfume created in the 1940s and long discontinued, the 10-piece collection will be available to purchase on Wednesday from select Balenciaga boutiques.
Balenciaga perfumes
The full line up includes scents named 100% and No Comment. (Courtesy)
By
BoF PROFESSIONAL

On Wednesday, Balenciaga will launch its first contemporary fine fragrance collection. The 10 perfumes, priced at $320 each, will be available in select Balenciaga boutiques in Europe and North America and its e-commerce site, while two discovery sets of differing smaller sizes of each scent will be available for $85 and $395 respectively. A more global rollout will follow.

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About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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