Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Beauty’s Next Big Opportunity: Ayurveda

Estée Lauder and Puig are investing in Indian ayurvedic brands. Can they turn ancient practices into sizable modern businesses?
Forest Essentials has expanded to 90 stand-alone stores across 29 Indian cities and now exports to 100 countries through e-commerce. Forest Essentials.
Forest Essentials has expanded to 90 stand-alone stores across 29 Indian cities and now exports to 100 countries through e-commerce. Forest Essentials.

Mantras are not a common ingredient in skin care, but at Forest Essentials, they are part of the process that goes into products like the brand’s ayurvedic face moisturiser.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON