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At the Gym, Selfie-Ready Makeup

Beauty brands are targeting the emerging opportunity in 'active cosmetics,' which promise to keep consumers looking good while they workout.
Clockwise, from left: Instagram/@josephineskriver, @natalieoffduty, @rumble_boxing, @marthahunt, @karliekloss, @georgiadaintree
By
  • Helena Pike

NEW YORK, United States

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