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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Beauty Can’t Break Up With Anti-Ageing

Despite brands’ public promises to ditch the term and switch to more inclusive language, many shoppers still – secretly or publicly – want products with anti-ageing qualities.
Beauty products
It's an on-again, off-again relationship. (Getty)

The beauty industry just can’t seem to quit anti-ageing.

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Further Reading

Lashes, Brows, Botox: How Much is Too Much?

No longer the domain of the elite, lash extensions, brow treatments, injectables and more have become part of mainstream consumers’ beauty maintenance routines. But online backlash is brewing against growing pressure for elaborate upkeep.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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