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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Went Wrong at Amyris?

The manufacturer-turned-incubator has filed for Chapter 11 bankruptcy and put its consumer businesses, including lines from Jonathan Van Ness and Rosie Huntington-Whiteley, up for sale.
Amyris files for bankruptcy.
Manufacturer-turned-incubator Amyris files for bankruptcy. (Getty Images)

Amyris is exiting the celebrity beauty business.

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